SOAPNet Is Being Replaced by Pre-School Entertainment
I know that the title of this post is a little misleading, and I wouldn't blame you for thinking that Charles Pratt just signed a lucrative deal to create a new series on SOAPNet. I also wouldn't blame you for asking yourself, "There's a channel called SOAPNet? Oh, is that the one that plays One Tree Hill all the damn time?" because, seriously, not even Chad Michael Murray likes that show as much as SOAPNet does.
It's true, though: in 2012, SOAPNet will be no more. Let's all take a minute to mourn the potential for what SOAPNet could have been, if the people in charge of it didn't find concepts like "soap operas" and "quality entertainment" to be completely offensive in every way.
The channel that once started as a place to broadcast soaps, both old and new, and then quickly became a dumping ground for all sorts of bad movies and cheesy reality shows is going to be replaced by Disney Junior...
“This represents the next step in a global preschool strategy1 that started 10 years ago with the introduction of dedicated channels overseas,” Ms. Sweeney said. Disney Junior will not feature advertising. It will be geared to a slightly wider demographic, ages 2 to 7, than other preschool offerings like Sprout and “Sesame Street,” which typically are aimed at ages 2 to 5.
...so, at least Bob Guza will have something to watch. Silver lining!
1 I don't know what a "global preschool strategy" is, but it sounds amazingly sinister. I am envisioning multicultural armies of nursery school students doing Disney's bidding.