On A Scale of Uncomfortable To Cringe-Worthy, This Wasn't Actually So Bad
When one considers how typically--and boldly and brazenly over-the-top..ily--un-subtle General Hospital's writing tends to be ("How can we make the audience understand that Jason Morgan is a HERO? I know, we'll have every character on the show say 'Jason Morgan is a HERO! He SAVES LIVES!"'), today's Hershey's Chocolate Milk product placement was nowhere near as bad is it could have been.
Because I've seen bad product placement before, people: there are some YA novels that namedrop at least a dozen products or designers per page (it's not uncommon to see a passage like, "She twirled her hair, the highlights--touchup courtesy of the Richard Ward Salon!--in her ponytail perfectly complementing the gold Tiffany ring she wore on her right hand. Smoothing out the skirt of her Chloe dress and praying that she didn't trip in her Marc Jacobs wedges, she strutted out the door, hoping that there wouldn't be too long a line at Starbucks...") and, well...Days of Our Lives. Midol. Need I say more? I apologize if that unearthed memories you'd been attempting to repress.
So Cam (!) and Liz's ode to Hershey's Chocolate Milk? I took it in stride.
Elizabeth: Hey buddy, guess what I've got for you?
Elizabeth: I thought we should celebrate your first back at school with your favorite: Hershey's Chocolate Syrup! Yaayyy! What, no yay? What's the matter?
Cameron: Jake loved it, too. I used to make it for both of us.
Elizabeth: I know. You miss your brother, don't you? You know what? I miss him a lot, too. I have an idea. Do you know what a toast is?
Cameron: The thing that we do with the brownies?
Elizabeth: Yes, exactly. But doing it with brownies is a little weird. Most of the time, people do toasts with special drinks, and what's more special than Hershey's Chocolate Syrup, right?
It wasn't that bad, right? Plus, I appreciate how the writers decided to throw in some gratuitous mentions of Jake. "Just in case they hate it, let's throw in something completely un-mockable. Like...a dead kid! Make fun of that, you soulless cretins, but just remember: they don't have Hershey's Chocolate Syrup IN HELL".
But that doesn't mean we're totally in the clear as far as discomfort goes, because if I know GH, this thing with Steve is going to go to some embarrassing, poorly written places.
Olivia: [Blows Steve a kiss]
Steve: [Deep in thought, remembers the sound of a guitar twang and the applause of an adoring crowd, hinting at either a past filled with musical fame or some sort of mental illness that manifests itself through narcissistic daydreams]
Actually, if I know GH, this will never be brought up again...